This week's Hook of the Week from Teach Like a PIRATE by Dave Burgess is The Teaser Hook.

The Teaser Hook

Want to spark curiosity? Promote your lesson or event ahead of time! How do you create a positive sense of expectancy for your learners?

Consider these questions when planning for this hook...

• How can I spark interest in this lesson by promoting it ahead of time?
• What can I do to create a positive expectancy in advance?
• What aspect of this lesson can I tease beforehand to provoke curiosity?
• If I were creating a movie trailer or preview for this lesson, what would it include?
• If I were planning a marketing promotion for this lesson, what would I do, and when would I begin?

One example from Teach Like a PIRATE by Dave Burgess is when he told his class, "Don't miss tomorrow, there is going to be a guest speaker (him in costume) coming on Friday, and I've got one word--tights!" Don't we all wish we had attended that lesson?!

If you think about it, when people believe something is going to be great, they are more likely to experience it as such. Right?!

In what ways might you use The Teaser Hook to engage your students or adult learners?

*Excerpt from Teach Like a PIRATE

If you use it, tag Dave Burgess @burgessdave and @dbc_inc and use the hashtag #tlap and #hookoftheweek!